Search is changing. Your customers aren’t just Googling anymore. They’re asking ChatGPT, Gemini and other AI tools for recommendations.
Getting found on Google is still important. But with AI changing how people search, your business needs to be visible in more places than ever.
That’s why we bring together traditional Search Engine Optimisation (SEO) and Search Experience Optimisation (SXO). SEO helps people find you. SXO helps them choose you.
Together, they help your business get discovered, build trust and make it easier for customers to take the next step.
SEO — SEARCH ENGINE OPTIMISATION
Get found by the right people.
We work behind the scenes to help your website rank better on Google and attract people already looking for what you offer.
From keywords and website content to technical improvements, we make sure your business has the foundations to be found.
SXO — SEARCH EXPERIENCE OPTIMISATION
Show Up In AI Search
Search doesn’t stop at Google anymore.
We help make your business easier for AI tools to discover and reference, while improving the experience people have when they land on your website.
Because getting someone to your website is only half the job. Making it easy for them to enquire, book or buy matters just as much.
The numbers behind the shift!
-25%
Predicted drop in traditional search volume by end of 2026. (Gartner)
-38%
Drop in organic clicks when an AI Overview appears. (Search Engine Journal/ Amsive field study)
VS.
+35%
Extra clicks earned by brands cited inside an AI Overview. (Seer Interactive)
+8.4%
Lift in retail rate of conversion from a 0.1 second page speed improvement.(Deloitte + Google “Milliseconds Make Millions”)
7% vs 5%
ChatGPT referral conversion rate vs Google referral conversion rate (Similarweb 2026 GenAI Report)
Good SEO is the foundation. SXO is the next layer, helping your business reach customers in more places and make the most of the traffic you’re already getting.
Whether you’re just getting started with SEO or ready to explore AI search, we’ll help you find the right approach for your business.
Get In Touch