Easy to understand SEO Tips & Tricks

By Brad Jephcott, Seen Agency

22 January, 2024

Read Time: 3 mins

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Good Search Engine Optimisation (SEO)

Good Search Engine Optimisation (SEO) helps your website get found more easily on search engines like Google. This section gives you straightforward tips to make your website more search engine friendly.

Choosing the Right Words

Find the Right Keywords: Think about the words your customers might use to find your services or products online. These are your keywords. You can also ask SEEN for help in identifying the best keywords.

Use Keywords Wisely: Sprinkle these keywords throughout your website’s text, especially in main titles and the first few lines of your pages.

Making Your Website Easy to Read

Clear Titles and Subtitles: Make sure your page titles and section headings are clear and tell the reader what to expect in the following text.

Avoid Overusing Keywords: It's important not to overdo it with the keywords – they should fit naturally into your sentences.

Describing Your Pages

Summarise Each Page: Write a short summary (called a meta description) for each page. This is what shows up in search engine results. Keep it under 160 characters.

Optimising Images

Name Your Images: When you add images, give them names and descriptions that reflect what’s in the picture and, if possible, include your keywords.

Keeping Up-to-Date

Add Fresh Content Regularly: Updating your website with new content regularly can help improve your search engine ranking. Consider adding a blog or news section.

Quality Matters: Make sure your content is useful and interesting. Good content gets noticed and shared, which can help your SEO.

SEEN's SEO Services

If you're unsure about any of these steps or want to ensure your website is fully optimised for search engines, SEEN is here to help. We offer specialised SEO services to enhance your website's performance and visibility.

By following these guidelines, your website will be better positioned to rank higher on search engines, helping more potential customers find you online. Remember, SEO is an ongoing process, and we’re here to assist you every step of the way.

Brad Jephcott - Managing Director

Brad Jephcott

Managing Director

Brad Jephcott has been involved in design, media, and marketing throughout his 30 year career. Working with top Australian brands such as GE, Vodafone, Myer, Telstra, and BMW, Brad has a wealth of experience in guiding businesses through complex marketing landscapes. His true passion lies in helping businesses of all sizes achieve their goals by navigating the ever-evolving world of marketing.