With a brand name and identity knotted too closely to its original home in Stadium 34, the Store 34 team challenged Seen to develop a new brand and identity to help facilitate growth and future expansion of the brand and its customer base.
The Seen team started by developed a brand to better reflect customers’ passion and attitudes towards their favourite brands, cities and teams. The development of new taglines ‘Rep Your Team’ and ‘Rep Your City’ led to the birth of the new Cap City brand, clearly defined by the connection to its customers and their values.
- Brand Strategy
- Brand Design