Common Website Mistakes to Avoid for Business Owners

By Brad Jephcott

29 Jan 2025

Read Time: 4 mins

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Common Website Mistakes Blog Image of Man Looking At Computer With Website Page On Screen

A professional website is essential for your business’s online presence and customer reach. Yet, common mistakes can negatively impact your path to success. Here’s how to avoid them and improve your online presence.

  • Credibility - Your website acts as a digital storefront, building trust and credibility with potential customers. Does your website reflect the professionalism of your business?
  • Wider Reach - Are you missing out on reaching potential customers beyond your local area? A well-designed website with meaningful content can expand your audience significantly.
  • 24/7 Accessibility - Can customers learn about your products or services at their convenience? A website allows your business to be accessible anytime, anywhere.
  • Marketing Opportunities - Are you leveraging your website for marketing? Effective use of SEO, social media and email marketing can drive more traffic and generate leads.

Common Website Mistakes to Avoid

  • Neglecting Mobile Responsiveness - With the majority of users accessing websites on mobile devices (for some of our clients it's as high as 90% of web traffic coming via mobile devices), having a mobile-responsive website is crucial. Does your website offer a seamless experience across all devices?
  • Poor Navigation - Confusing navigation can frustrate visitors and increase bounce rates (basically how long someone stays on your website). Is your website easy to navigate, guiding users intuitively to the information they need?
  • Ignoring SEO - Optimising your website for search engines is key to being found online. Are you incorporating relevant keywords, meta tags, and quality content to improve your SEO performance? Learn more about SEO.
  • Slow Loading Speed - A slow website can deter visitors and have a negative impact on search rankings. Is your website optimised for performance with compressed images and minimal plugins?
  • Outdated Content - Regular updates keep your website fresh and engaging. Make a plan to create new content every one to two months. A blog article or some news about what your business is up to can be powerful. When was the last time you refreshed your content or added new products and services?

Questions to Consider

  • Is your website aligned with your brand’s image and message?
  • Are you regularly updating your content to keep it relevant and engaging?
  • Do you have clear calls to action guiding visitors on what to do next?
  • Are you tracking website analytics to understand user behaviour and optimise performance?

Don’t let common website mistakes hold your business back. A professional, well-maintained website is vital for establishing credibility, expanding your reach, and converting visitors into customers.

Need help or advice? Contact SEEN today. We'll have a look under the hood of your current website or help you create a website that represents your business.