In an ever-changing and increasingly competitive marketplace for ISP’s, DCSI needed a dramatic shift in its look in order to appeal to, and start winning signups from a younger audience than it’s traditional base of over 40’s.

DCSI’s new tagline (At DCSI, our customers are our stars) helps drive the business’ primary value proposition of service, through their local helpdesk. Tied in with fun new creative that focuses on putting customers ‘centre-stage,’ the new look and message has already resulted in a spike in new customer signups.

Work Completed

  • Brand Strategy
  • Brand Design
  • Website Design
  • Collateral
  • Illustration
  • Video
  • Media Strategy
  • Media Budgeting
  • Media Buying


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