Offroad Approved live and breathe four-wheel driving! Operating independently, Offroad Approved solely focuses on accessory fitting services and are specialists when it comes to custom 4WD modifications, ensuring safety, functionality, style and fun for their customers’ biggest adventure yet!
Seen was contacted during the early stages of the company’s journey and was asked to help build the brand and design a visual identity that helped communicate its unique offering.
Taking a deep dive into the brand's core values, personality and its opposition, we identifying Offroad Approved's unique strength as the only independently operating 4WD accessory fitter in the area, able to give their customers 100% control of the exact look, function and safety aspects of their vehicles, which ultimately guided its visual identity. The result is a contemporary, adventurous and bold identity to reflect Offroad Approved’s brand personality giving onlookers a thirst for adventure. The natural colour palette, featuring a stunning tan colour palette not only reflects Australia’s beautiful red soil, but also helps to ground the brand, creating a down-to-earth, approachable look and feel. Blended in with action packed photography, it allows the Offroad Approved to stand out and come to life with an adventurous and manly presence.