Frankies Community Kitchen
Food going to waste and people going hungry. The fix seemed obvious to the management team at Frankies, so they rolled up their sleeves and decided to do something about it. It was a truly humbling experience for the Seen team to work on a project that has so much meaning and impact.
The Frankies Community Kitchen project started with brand development and positioning, including tone and language direction, to develop messaging that allowed the brand to encourage donations and recruit an army of volunteers ready to tackle the problem. The project finished with a complete visual identity system and design of all communications including a dynamic website designed to cater for five critical customer segments.