Hayley Marie

What started as a hobby, handcrafting natural soy wax candles with fragrances inspired by aromatherapy, soon found traction amongst friends and grew to become Hayley Marie Australia back in 2016. Seen is honoured to have been part of the journey from the beginning, guiding their marketing strategy, brand and creative.

Creating a visual identity that demonstrates the passion and thought that goes into crafting each individual candle, has resulted in a harmonious, modern and elegant design that complements the interior of any modern home. The custom designed e-commerce store and explicit visual direction for all social media platforms has allowed Hayley Marie Candles Australia to inspire moods and fill homes with unique scents Australia wide.

Work Completed

  • Brand Strategy
  • Brand Design
  • Copywriting
  • Collateral
  • Packaging
  • Digital Marketing
  • Signage
  • Web Design
  • Web Development
  • Photography
  • Video


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